BRANDING IDENTITY QUESTIONNAIRE
LOGO LAUNCH PACKAGE
- 4 weeks timeline -
Perfect for businesses and entrepreneurs who already have a vision for their brand and need assistance in designing their logo and refining key branding elements. To fully benefit from this service, it's important to have a clear understanding of your market, ideal customer, competition, pricing, communication strategy, mission, and long-term goals.
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What is included:
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Primary logo
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Secondary logo
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Favicon
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1 Logo and brand review (with redesign if needed)
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Color palette
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Typography suites
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Imagery style direction
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Branding Visual Concept document to choose from
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Branding guidelines document (10 pages)
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.AI .PDF & .PNG logo file kit
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Business card design
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SIGNATURE BRAND PACKAGE
- 4 to 6 weeks timeline -
Ideal for businesses and entrepreneurs with a well-defined brand strategy who require comprehensive branding and essential marketing collateral to launch or expand their brand. To maximise the benefits of this service, it's essential to have a clear understanding of your market, target customer, competition, pricing, communication strategy, mission, and long-term vision.
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What is included:
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Primary logo
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Secondary logo
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Submark logo
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Favicon
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Two logo and brand reviews (with redesigns, if necessary)
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Color palette
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Typography suites
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Brand pattern design
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Imagery style direction
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Comprehensive and detailed branding visual Concept document to choose from
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Branding guidelines document (30 pages)
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.AI .PDF & .PNG logo file kit
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Business card design
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Social media templates design on CANVA (10 posts, 10 stories, 5 reels, and 5 Instagram highlights)
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Web design visual direction
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Email template design (Klaviyo or Mailchimp)
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Pricing guide or brochure/flyer design
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WHAT IS MY CREATIVE PROCESS FOR DESIGNING A BRANDING IDENTITY?
1) First, I will send you a questionnaire to fill out with many questions about your brand, your strategy and your visual preferences.
Following this questionnaire, we will set up a call to discuss your branding identity image and strategy in more details.
2) Next, I will do some research about your industry, your competitors, and your favorite styles in order to have a complete set of visual information to begin the project.
3) I will come back to you with a moodboard containing several visual identities with different styles and I will ask you to select the ones you prefer.
4) Then I will start the sketching phase, where I will put all my ideas on paper. (Well, it's not quite true, on iPad actually ^^)
I will then present you with 2 different options with a full description of the chosen designs, and I will also give you all the other sketching options done, in case you have a crush on one of them :)
5) We'll set up a Zoom consultation / 1:1 call to discuss your choice and to validate all the visual elements of your new visual identity.
6) I will then move on to the vectorisation phase, where I will start designing all the visuals (logo, logo variations, color palette, typography, brand textures, icon, favicon, story highlights & Instagram templates, etc.) in vectors on Adobe Illustrator.
7) Last but not least, I will give you a complete manual of about 20 pages containing all the visual elements of your brand, as well as all the vectorised files in .PNG .AI and .PDF format
Now you know everything :) In short, a lot of communication between you and me is the key to a successful branding identity.
